FIRSTPLAY RADIO • OFFICIAL MEDIA KIT
THE PREGAME BEFORE THE MAIN EVENT
FirstPlay is the welcoming first stop where music, talent, stories, businesses, and cultural moments build momentum before the world knows what's next.
Hear it. Feel it. Live it.
FAMILIAR FAVORITES. FIRST DISCOVERIES.
FirstPlay does not choose between emerging and established talent. We create a compelling blend of the artists audiences already love and the voices they will talk about next. Artists can premiere new music, tell the story behind a project, test their audience response, and begin building momentum before the official release and rollout campaign.
THE ARTISTS YOU ALREADY LOVE. THE TALENT YOU'LL TALK ABOUT NEXT.
First Premieres
Debut new music before the official release.
Exclusive Access
Interviews, takeovers, stories, and behind-the-scenes moments.
Credible Discovery
A professional environment for introducing what’s next.
Cultural Connection
Established voices and emerging talent sharing one platform.
ONE PLATFORM. MANY REASONS TO LISTEN.
Artists
Premiere music, introduce new projects, tell their stories, and build momentum before release day.
Listeners
Enjoy favorite mainstream artists while getting first dibs on the next wave of music and talent.
DJs + On-Air Personalities
Develop original shows, test concepts, build airchecks, and prove audience demand before pursuing syndication.
Radio + Industry Professionals
Share career insight, represent affiliate stations, advise artists, and discover emerging talent in a welcoming environment.
Filmmakers + Actors
Preview trailers, celebrate upcoming releases, introduce cast members, and build awareness before opening night.
Businesses + Communities
Reach culturally connected audiences through affordable advertising, sponsorships, local programming, and community storytelling.
MAKE YOUR FIRST PLAY FEEL LIKE AN EVENT.
From a focused introduction to a complete multimedia launch, FirstPlay helps creators turn upcoming releases into stories audiences can see, hear, and share.
FIRST LOOK SPOTLIGHT
$299
- Short recorded interview
- On-air introduction
- Website feature
- One social promotional post
FIRSTPLAY PREMIERE
$599
- 30-minute produced takeover
- Artist or creator interview
- Music, trailer, or project premiere
- Editorial web feature
- Three short promotional clips
MAIN EVENT LAUNCH
$1,250
- 60-minute radio and video experience
- Extended interview or takeover
- Editorial feature
- Five promotional clips
- Email audience feature
- Campaign-ready media assets
FIRSTPLAY MEDIA DAY
Starting at $2,500
- Multiple interviews or segments
- Performance or presentation content
- Professional promotional visuals
- EPK-ready material
- Custom launch strategy
- Customized distribution plan
Clients purchase production, promotional services, and content deliverables—not guaranteed editorial airplay. Music rotation and programming decisions remain under FirstPlay's editorial control.
TURN ATTENTION INTO ACTION.
FirstPlay gives businesses, organizations, publicists, and agencies an accessible way to reach audiences, create credible media moments, and measure engagement without the cost of traditional large-market campaigns.
Sponsorship Options
- Community Supporter — $199/month
- Local Business Partner — $399/month
- Show Sponsor — $750/month
- Category Sponsor — $1,500/month
- Presenting Partner — Starting at $2,500/month
PR & Agency Options
- PR Access — $750/month — One client feature
- PR Partner — $1,500/month — Two client features plus promotional assets
- Agency Media Desk — $3,000/month — Up to four coordinated client campaigns
- Custom Media Tour — Starting at $5,000 — Customized multi-outlet campaign and content plan
MEASURABLE. ACCESSIBLE. CULTURALLY CONNECTED.
Campaigns may include trackable links, QR codes, promotional codes, lead forms, video views, stream engagement, website traffic, and offer redemptions.
A BRIDGE TO THE MAIN EVENT.
FirstPlay can serve as a launching pad for talent, shows, businesses, filmmakers, publicists, and even communities that do not yet have a dedicated radio voice. Through partnerships with podcasters, affiliate stations, production professionals, and trusted vendors, FirstPlay can connect guests and clients to a wider ecosystem of opportunities and resources.
START UNKNOWN. FINISH UNFORGETTABLE.™
BE PART OF WHAT THE WORLD HEARS AND SEES FIRST.
Premiere your next project. Launch your show. Introduce your client. Sponsor the culture. Bring FirstPlay to your community.
Complete Media Kit
Full overview, packages, and specs.
PDF link coming soon.
REAL VOICES • REAL MUSIC • REAL RADIO
Let's Talk
Start the Conversation
Tell us about your project, your goals, and your timeline. We'll put together the right plan for your first play.