About FirstPlay
FirstPlay is a music discovery platform and 24/7 digital radio station built for listeners who want to hear what's next. We play new mainstream music, emerging artists, overlooked records, potential radio singles, and occasional throwbacks—all independently selected and programmed.
Some songs arrive with major campaigns. Others get buried on albums, delayed by release strategies, or overlooked by traditional radio. FirstPlay gives promising music an earlier opportunity to be heard, discovered, and supported.
FirstPlay Radio provides the free, live listening experience. FirstPlay Music expands that experience with select on-demand access, artist stories, interviews, videos, premium releases, and direct-to-fan experiences.
"We're not limited to independent music. We're independently programmed."
Who We Serve
Discover new mainstream releases, emerging talent, overlooked records, exclusive premieres, and carefully selected throwbacks—all in one curated listening experience.
Introduce new music, test listener response, build anticipation, and turn early attention into stronger fan relationships.
Connect with music and culture through radio, video, artist premieres, original programming, contests, events, and community activations.
What Drives Us
Our mission is to give deserving music an earlier opportunity to be heard, help artists turn listeners into real supporters, and create a discovery network where fans, creators, and brands can grow together.
Tune in free, discover your next favorite record, and experience music before the rest of the industry catches up.